Overview
Ekaya Banaras’ communication was shaped to bring a clear, cohesive narrative across all touchpoints. The focus was on building a unified visual and storytelling system that carries through Instagram, campaigns, website, and offline collaterals.

Strategy & Direction
Defined the social media strategy and campaign identity to establish a strong, consistent narrative.
Aligned brand storytelling with seasonal and campaign-led moments to create continuity across platforms.

Content & Social System
Developed a structured approach to Instagram with clear visual and narrative direction.
Ensured content across posts, reels, and stories felt connected and part of a larger story.
Focused on storytelling-led visuals that build context and recall over time.

Visual Identity & Design
Led social media design to maintain uniformity across the grid.
Extended the visual language across website and offline collaterals for consistency.
Created a system where every output feels part of the same brand world.

Execution & Alignment
Worked across digital and offline to ensure all brand expressions followed a shared direction.
Maintained consistency in how campaigns were translated across mediums.

Outcome
The brand communicates with stronger cohesion and clarity.
Visuals feel connected across platforms, building a continuous narrative.
The system supports consistency across Instagram, campaigns, website, and offline experiences.